2020 IEKTopics｜Diverse Cultures Can Generate New Product Value
- IC Devices & Technologies, IC Industry, Upstream Materials for Electronics Industry, Upstream Materials for Electronics Industry, 3C and Emerging Key Components, 3C and Emerging Key Components, IC Applications & Markets, Net Zero – Sustainable Energy, Battery Application Markets, Technical & Industrial Trends, Battery Application Markets, Technical & Industrial Trends, Emerging Business Opportunities in Satellite Communication and Broadband Network, 5G Communication Key Technologies and Applications, Digital Sustainability, Smart Living and Applications, Digital Sustainability, Smart Living and Applications, China Industries and Technologies Outlook, Machine Tools, Industrial Equipment, including Key Components, Smart Manufacturing, Automation and Robotics, The Technology and Potential Business Opportunities in Automobile, Motorcycle, Components, and Intelligent Manufacturing in Automotive Industry, Technology and Business Opportunities in Autonomous Driving, Connected Vehicles and Automotive Electronics, The technology and business opportunities of xEV and FCEV, Cloud Computing, Cybersecurity Technology and Applications, IoT Technology, Emerging Application and Strategy, IoT Technology, Emerging Application and Strategy, Display Technologies and End-product Applications, Smart Sensing / Identification Technologies and Applications, Smart Sensing / Identification Technologies and Applications, Petrochemical and New Materials Industry, Special and Green Chemistry, Medical Device and the Materials, Smart Medical, Healthcare, Precision Medicine and Biotech & Supplements & Cosmetics, High Technology Equipment and Advanced Manufacturing Process, Industrial Economy and Science and Technology Policy of Vital Countries, Net Zero – Smart Energy Efficiency, Innovative Technology Solutions of Smart City, Innovative Technology Solutions of Smart City, AI Technology Development and Market Opportunity, Market Trend and Industry Development in Emerging Markets, Interdisciplinary Technology Foresight and Service Innovation, Interdisciplinary Technology Foresight and Service Innovation, Startups, M&A and Innovation Scouting, 5G Advanced Materials, Global Market Trend and Industry Opportunities, Energy Systems Integration and Emerging Applications
Cross-culture innovation is very common in marketing strategies. The concept of “cross-culture” originated from the differences between cultures and mindsets which directly affect target consumers' values, shopping behaviors, and aesthetics. Successful cross-culture innovations rely on their key players - Innovation Scouts and Innovation Facilitators - to figure out the cultural differences and fuse them together. They need to understand the consumers' shopping psychology and behavior to propose suitable marketing strategies. First they have to create a market ambiance with cross-culture innovations and then deploy brands to guide consumer needs and form product value.
Successful cross-culture innovations (products) must interact emotionally with the consumer, help people gain health and emotional benefits, and consequently improve economic and societal (health and emotional) resilience. In addition, successful cross-culture innovations require the assistance and support of the government. This includes measures such as investing resources in talent cultivation; motivating interactions, stimulation and collaborations between innovation talents, and building an encouraging environment.
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