2020 IEKTopics｜Diverse Cultures Can Generate New Product Value
- Category：
- IEKTopics
- Domain：
- IC Devices & Technologies, IC Industry, Upstream Materials for Electronics Industry, Upstream Materials for Electronics Industry, 3C and Emerging Key Components, 3C and Emerging Key Components, IC Applications & Markets, Net Zero – Sustainable Energy Supply, Battery Application Markets, Technical & Industrial Trends, Emerging Business Opportunities in Satellite Communication and Broadband Network, 5G/6G Communication Key Technologies and Applications, Digital Technologies and AI：Unlocking Commercial Opportunities, Digital Technologies and AI：Unlocking Commercial Opportunities, Changes in the Industrial Chain and Technological Competition under Geopolitics, Smart Manufacturing and Machine Tools (including Key Components), AI Automation and Intelligent Robotics, Technologies and Applications of Intelligent Unmanned Vehicles, Innovative Technologies and Business Opportunities in Key Components of Intelligent Unmanned Vehicles, The Technology and Business Opportunities of xEV and AV, Cloud Computing, Cybersecurity Technology and Applications, IoT Technology, Emerging Application and Strategy, IoT Technology, Emerging Application and Strategy, Display, Sensor Technologies and Applications, Petrochemical and Novel Materials Industry, Special and Green Chemistry, Medical Device and the Materials, Digital Healthcare and Smart Technology Applications, Healthcare, Pharmaceuticals, Biopharmaceuticals,Regenerative Medicine,Supplements & Cosmetics, High Technology Equipment and Advanced Manufacturing Process, Industrial Economy and Science and Technology Policy of Vital Countries, Intelligent Energy Conservation & Zero Emission Technology, The Practice of ESG-driven for Smart City and Business Transformation, The Practice of ESG-driven for Smart City and Business Transformation, Analysis of Global AI Innovation Technologies and Industry Trends, Market Trend and Industry Development in Emerging Markets, Interdisciplinary Technology Foresight and Service Innovation, Interdisciplinary Technology Foresight and Service Innovation, Startups, M&A and Innovation Scouting, High frequency application materials, Global Market Trend and Industry Opportunities, Energy Systems Resilience and Emerging Applications
- Author：
- Date：
- 2021/07/28
- Pages：
Report Outlook
Cross-culture innovation is very common in marketing strategies. The concept of “cross-culture” originated from the differences between cultures and mindsets which directly affect target consumers' values, shopping behaviors, and aesthetics. Successful cross-culture innovations rely on their key players - Innovation Scouts and Innovation Facilitators - to figure out the cultural differences and fuse them together. They need to understand the consumers' shopping psychology and behavior to propose suitable marketing strategies. First they have to create a market ambiance with cross-culture innovations and then deploy brands to guide consumer needs and form product value.
Successful cross-culture innovations (products) must interact emotionally with the consumer, help people gain health and emotional benefits, and consequently improve economic and societal (health and emotional) resilience. In addition, successful cross-culture innovations require the assistance and support of the government. This includes measures such as investing resources in talent cultivation; motivating interactions, stimulation and collaborations between innovation talents, and building an encouraging environment.
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